Facebook Pages are now limited to two links per month unless their owners pay a subscription, according to a post on mastodon.gamedev.place that cites Facebook's own documentation. The change affects nearly every publisher, brand and creator that runs a Page on the platform.
The subscription starts at around $50 per month, the post says. It also covers links posted in comments, which means Pages cannot avoid the limit by dropping links into replies. The Mastodon user described the move as a new high for what critics call "enshittification" and said the plan is not yet available in the UK.
Facebook Page link limit: what changes
The rule turns a basic publishing habit into a paid feature. Facebook Pages have long been used by news outlets, small shops and independent creators to send followers to articles, product pages, YouTube videos and newsletters.
Because the cap also applies to comments, Page owners cannot simply post a plain-text teaser and put the URL underneath. Any link that drives traffic off Facebook counts, so a Page that posts more than two will need to pay.
The exact terms are set out in Facebook's help documentation, which the Mastodon post links to. The post does not say when the change took effect or which countries it covers, beyond noting it is not in the UK yet.
- Two links per month for Pages that do not pay
- Subscription priced from about $50 per month
- Links in comments are counted too
- The paid plan is not available in the UK yet
