Apple Tops Nvidia as Most Valuable Company on iPhone Duo Launch Day

Apple published photos from launch events around the world and said customers filled stores to try the first foldable iPhone, with hands-on demos and shopping support from staff. Greg Joswiak, Apple's senior vice president of worldwide marketing, celebrated at the Fifth Avenue flagship in New York, alongside retail executive Vanessa Trigub. CEO John Ternus marked the day in Austin, Texas, at the Domain NORTHSIDE store with retail chief Deirdre O'Brien, per 9to5Mac.

Lines formed overnight. One reader reported 30 to 40 people in Las Vegas at 4:15am, growing past 150 before opening, while another shared the queue in downtown Chicago an hour and a half before doors opened.

Walk-in stock was limited, as Apple had warned. Store employees told disappointed shoppers to check the Apple Store app the next day at 10am ET for in-store inventory. Joswiak told TechRadar before launch that not every unit had been sold during pre-orders and that stores would have some available, calling pre-order demand "extraordinary".

If you want an iPhone Duo, the practical advice from launch day is simple: inventory is thin, so online orders and the Apple Store app are more reliable than a spontaneous visit. At $2000, the Duo costs roughly 5,800 TND before taxes and import fees, and Apple has not announced Tunisian availability or local pricing.

For everyone else, the story is bigger than one phone. Apple is now the most valuable company in the world again, and it got there on the day its most expensive iPhone went on sale. That tells you how much the foldable bet is carrying for Apple's next few years.